Alicia holds a Bachelor's degree in Small Business and Entrepreneurship. Before joining the financial services world, she built a successful 15-year career as a hairstylist and business owner—where she honed her skills in leadership, client experience, and running a thriving operation. Now, as team manager and event coordinator at De La Torre Financial Group, she brings energy, structure, and a passion for helping others feel confident in both their life and work.
Outside the office, you’ll find her exploring downtown Livermore or Pleasanton with Ryan and their dog, Piper, or traveling in search of authentic food and new adventures.
Registered Administrative Assistant of Cetera Wealth Services LLC, member FINRA/SIPC. CA Insurance License #4318323.